AT&T Local,
day-to-day Account 2021.

Role: Creative Director (Art)

We partnered with AT&T to manage select markets of their local business. Our mission was to bring a hyperlocal mindset and make AT&T relevant to the people who live in each market. We orchestrated a custom shoot for Los Angeles, Miami, and Houston, while also handling 11 other markets; creating OOH, digital display ads, social ads and print pieces. Due to the extent of our work, our team also needed to create an in-depth brand book for our partners.

Project Manager: Allison Sierra
Creative Director (Copy): Mark Moll
Account Director: Ramon Cruz
Senior Copywriter: John Gilbert
Senior Copywriter: Fernando Poblete
Senior Art Director: Gin Chen
Designer: Sabina Kuljanova 
Designer: Olufemi Leverett
Designer: Nate Cepis
Designer: Bam Leon

Brand Guidelines

This 78 page brand book was developed over a 5 month period and born from the AT&T’s original 7 page guidelines. Unfortunately that wasn’t detailed enough for our partners needs so we expanded upon it in detail.

This new brand book goes in depth for AT&T Local’s tone of voice, logos and marks, color, using AT&T’s blue embrace, branded typography, working with the brand ambassador “Lily”, and showing how the overall system is applied.