GONZALEZ
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Package Redesign

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Just For Men,
package redesign.

A redesign of the Touch of Gray product for "Just for Men". The ask was to upscale the design but also have a clear read oh what Touch of Gray actually does and how. By adding an aesthetically pleasing before and after image on the cover that is in service to the overall design, as well as conveying a visual language that feel more like "George Clooney and less Steve Martin". The product line colors are gray and purple but with what can easily be a feminine product color like purple, using it as an accent while also announcing the brand gives off a sense of strength and stability. While still being "cool".