Here's is some stuff I've worked on lately, stuff in progress, or stuff that didn't make was pretty cool but not cool enough.  

Atelier & Repairs

Atelier & Repairs Instagram



Atelier & Repairs is a business whom's goal is to be an initiative and not just a brand. Within the fashion industry they eliminate excess and transform textiles that already exist. Over the summer of 2017 I got to spend a few months with them on site in Los Angeles. They're a start up retail business but for now I must say they have been my favorite clients. The task for them was to audit their visual language and create a look and feel for their social media. 

In addition to auditing and directing their social media, I also took a look at their existing logo and optimized it for smaller scale use and redrew for a better gestalt. In combination with that also expanded their visual language and provided a color palette based on their products, created a look book template for them, optimized an investor deck and consulted on their website visual language.

Check out their site here atelierandrepairs.com


Very special shout out to Marisa Ma and Maurizio Donadi for being wonderful clients, great friends, and beautiful human beings. 

Gabriel GonzalezComment