A rebrand of the JFK Library and Museum. Looking back into the essence of our 35th President and the architectiure of the museum itself a brand tool kit is created. A brand that is timeless and soaked with American pride.
Projects shown include a logo design, glimpse of an audit of process, a responsive website, printed collateral, banners, showing bags, and other tool kit usage.
Group Creative Director: John Fulbrook III
Associate Creative Director: William Morrisey
Senior Designer: Jason Nutall
Senior Designer: Charles Watlington