video + socIAL LEAD
Client: Combat Bugs
Role: Associate Creative Director/Creative Lead
A household bug prevention brand known to get results. The objective was to develop scroll-stopping paidcontent that tackled a gross topic with humor and relatability. Content ran across paid and organic channels, using entertainment to educate, drive engagement, and build stronger brand affinity.
Included in the scope — a social playbook. Grounded in both strategic insight & visual storytelling.
how'd it perform?
how'd it perform?
total
impressions
+444%
total
shares
+407%
total
engagements
+478%
Q1 2024 vs Q2 2024 (I began contributing March 2024) via: SPRINKLR