A thesis and branding project surrounded by the idea of human interaction in creating a well rounded first impression. From this idea three separate projects stem. First a custom typeface, and then an Emotion Spectrum accordion book, and finally an Impression Manual.
Inspiredby introverts and extroverts an open and closed font is created to represent both personalities as a display typeface.
Emotion Spectrum Analysis
An accordion book that goes through the spectrum of emotions. Breaking down certain giveaways of facial expressions that we all share and then digging deeper into what they really mean.
The Art of the Impression: A Manual
A comprehensive guide in making a long lasting and good first impression. Going through the anatomy of a good impression, how it’s formed, and the psychology of introductions. This guide serves as a helpful handbook in meeting others for the first time and explaining the thought process of why we do what we do.